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June 10, 2010
Posted by:
 Cody G
 

Enter: iAd

Apple once again incited quite a bit of buzz this week with not one but two major annoucements: the launch of both the new iPhone 4 (not to be confused with 4G) and the iAd mobile ad platform. The latter developent is most intriguing, as this is the first time Apple has dipped its foot into the ad serving game (and given developers a chance to make some cash in the process). iAd already claims to have taken 60 million in media bookings from major brands, and has sparked an antitrust scandal. Not bad in less than 2 business days....

Filed under  //   advertising   Apple   iAd   iPhone   iPhone 4   mobile   mobile advertising  

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June 8, 2010
Posted by:
 Justin Clemens
 

Social Shoppers

Does social media use lead to online shopping? A recent survey seems to suggest it does:

In the first quarter of 2010, internet users spent, on average, $50 shopping online, relays eMarketer. According to the survey, Facebook members that use the site heavily spent an average of $67 on online merchandise. More casual Facebook users either exceeded or met the online average as well. Non-visitors spend an average of only $27.

I'd argue it's hard to prove any causal relationship in situations like these. For one thing, social media users tend to be younger — and younger people tend to be more comfortable with online shopping in general.

Causal relationship or not, it's pretty clear that you should be advertising on social networks to capture online shoppers.

Filed under  //   advertising   Facebook   Gen Y   online shopping   social media   social shopping   Twitter  

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June 1, 2010
Posted by:
 Neil Petty
 

Bringing Interactive Film into the Fold: Lexus Dark Ride

A new experience designed by NYC agency Skinny called Lexus Dark Ride has landed on the internets. The "interactive film" is an immersive promotional tool for the new CT 200h. By using Facebook, a webcam and even a microphone, users become a part of the film. Get home safe.

Filed under  //   advertising   big brands   CT 200h   Dark Ride   Facebook   film   flash   internet   Lexus   Skinny   social media  

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May 14, 2010
Posted by:
 Hawk Thompson
 

Cancel Your Weekend. We're Going to Cannes.

Hey, young lions: the brief for the YouTube Cannes Lions 48 Hour Ad Contest will be released in T-minus 50 minutes. You will then have 2 days to create and submit the video that could be your ticket to France and a career in advertising. So clear your calendar, brew a fresh pot and get crackin', hotshot.

Filed under  //   advertising   Cannes Lions   contests   Google   Young Lions   YouTube  

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April 28, 2010
Posted by:
 Justin Clemens
 

Sticker Wars

Facebook and Google are acting a bit like indie bands these days — handing out stickers to help promote themselves. These two online giants are finding that the best/cheapest way to reach someone offline might just be stickers on local businesses.

I think Google wins the sticker war though — the instant gratification/ease of use of a QR code beats out typing a long url into your smart phone.

How to get a Facebook Like or Google Places sticker is still a mystery, but I'm guessing all local businesses will want them soon.

Filed under  //   advertising   Facebook   Google   Google Places   Like Button  

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February 10, 2010
Posted by:
 RPPL
 

More Social Bowl Stats

Earlier this week, we posted about Brand Bowl.  Not only did folks rank Super Bowl brands socially this year - we also saw marketer's significantly shift their Super Bowl ad dollars to social media.  Take a look at how some big brands utilized the social sphere to get more bang for their Super Bowl buck here.

Filed under  //   advertising   big brands   Brand Bowl   cool stuff   social media   Super Bowl  

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December 12, 2009
Posted by:
 RPPL
 

Some Facebook Game Ads Offer Virtual Rewards in Exchange for Real Political Gain

Personal politics aside, this news story from Business Insider underscores how influential the social media gaming industry has become.

Filed under  //   advertising   Facebook   gaming   politics   social networking  

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November 17, 2009
Posted by:
 RPPL
 

This Celeb Tweet Was Brought to You by....

Thanks to in-stream advertising services like Ad.ly, enterprising celebrities like Ashton Kutcher and Perez Hilton are selling their tweets to the highest bidder. But will their followers go for it, or will they unfollow?

Filed under  //   Ad.ly   advertising   monetization   social media   social networking   tweets   Twitter  

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