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Listen to Your Chartbeat

Sure, your online presence is active 24/7, but are you measuring its activity in real time? With Chartbeat you can. Chartbeat provides you with a robust suite of monitoring tools — from instant SMS traffic alerts and uptime reports to real-time dashboards for your computer and smartphone — that are designed to keep your finger on the pulse, no matter when or where.

Filed under  //   analytics   Chartbeat   measurement   monitoring   real-time   SMS   social media  

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Facebook Introduces Post Insights

Facebook's new Post Insights feature shows page administrators two critical pieces of analytical data for each wall post:

  1. How many impressions an individual post has received
  2. What percentage of those impressions resulted in action (likes, comments and clicks) 

This is a small yet significant step toward empowering Fan Page owners to deliver relevant content to its fans. Here's hoping Facebook does the same for Updates soon! :)

Filed under  //   analytics   Facebook   fan page   impressions   Post Insights   social networking  

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Traackr Measures Social Media Influence

Traackr searches, identifies, qualifies and reports relevant social media activity across platforms. For a scrappy little startup, t's already getting a lot of buzz.

Filed under  //   analytics   influencers   measurement   social media   startups   Traackr  

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Facebook and Nielsen Team to Track You

More tracking news from Facebook today...

Filed under  //   analytics   Facebook   Partnerships   tracking  

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Buzz Monitoring Software Combined with SBS - Jive Market Engagement Solution

Jive Market Engagement launches in October - we're eagerly awaiting it's arrival.

Filed under  //   analytics   cool stuff  

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5 Terrific Twitter Research Tools

Article is a bit older, but still provides some fantastic Twitter tracking tools.

Filed under  //   analytics   cool stuff   Twitter  

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Making Twitter Success Measurable : MarketingProfs Articles

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In Online Chatter, Target Bests Walmart

Great use of social networking analytics to understand consumer brand perception.

Filed under  //   analytics   big brands   consumer engagement  

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Study: Social Networks Account for a Fifth of All Display Ads

Confirmation that social networking sites are a great place for your ad dollars.

Filed under  //   analytics   media   studies  

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Pretweeting: Twitter Gets a Prediction Market

Get some valuable insights to help make decisions for the future...and spend fake money.

Filed under  //   analytics   cool stuff  

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