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augmented reality

 

Not Turning Off

It's like Keichii Matsuda took Jesse Schell's predictions for the future of social and made them real. Do you like what you see?

Filed under  //   AR   augmented reality   game mechanics   Jesse Schell   Keichii Matsuda   social  

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Do You Like It IRL?

Some people are sooo infatuated with Facebook that they fantasize about being able to physically "Like" things (and no, stickers don't satisfy them). The fine fellows at Nation have invented the Facebook Like Button Stamp to help them realize this dream.

Much like the Tauntaun Sleeping Bag or Lard Lad on a rampage, the Facebook Like Button Stamp is only as real as you make it. Which is all well and good, but honestly: what's it gonna take to get an AR Like Button app for the iPhone around here? (via PSFK)

Filed under  //   AR   augmented reality   Facebook   iPhone   IRL   Like Button   Nation   PSFK   social media  

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Standing on the Shoulders of Giants

The BBC has an interesting interview series, Digital Giants, where they interview leaders in the digital world. Their interview with Eric Schmidt, the CEO of Google, gives a little insight into what Google might be working on. Interesting points:

  • The possibility of translation on YouTube videos
  • Augmented reality based on live photo information
  • Using your social information to help customize search

Filed under  //   augmented reality   Eric Schmidt   Google   social mapping   YouTube  

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AR Flash Mob Party! BYO Virtual Human Statue.

Tomorrow, a bunch of strangers will gather in Dam Square. Layar users will see the augmented-reality statues these people are posing next to. Everyone else will simply see a bunch of strangers standing close (but not too close) to each other.

Of course this is happening in Amsterdam.

Filed under  //   Amsterdam   AR   augmented reality   flash mobs   Layar  

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Find Your Compass

I'm a pretty regular watcher of TED talks. They are almost without fail inspiring. Blaise Aguera y Arcas, the architect of Bing Maps, has my head spinning with ideas of how to use crowdsourced photos and real-time video mapping to promote the spaces I love.

Filed under  //   augmented reality   Bing Maps   geolocation   mapping  

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Are Video Games with Real-World Characters the Future of Social Gaming?

Mobile AR-baseed games like Gunman already blur the lines between fantasy and reality. Now Youme is getting ready to take surrealism to the next level by offering gamers (called "yous") the chance to control real-real world characters (referred to as "mes"). No, this isn't Gamer (or even Hard Target, for that matter) — it's a real social game, and the beta is set to launch in mid-2010. Is the world ready?

Filed under  //   AR   augmented reality   Gunman   social gaming   social media   Youme  

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Why Augmented Reality Should Matter To Social Brands

Augmented reality is clearly the buzz word of 2010 and seems to hold many opportunities for social brands. The addition of this technology to the marketplace will surely increase engagement, elevate emotional brand ties and enable brands to create deeper connections with their customers. Read one writer's thoughts on how augmented reality will change the world as we know it here.


Filed under  //   2010   augmented reality   cool stuff   trends  

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Islands in Ambient Streams, That Is What We Are

Over at TechCrunch, guest author Edo Segal has written a great post about ambient streams. Sci-fi lingo aside, Segal suggests a world where realtime web, published information, geolocation data and social communications engulf us in truly immersive experiences.

For companies, marketers or other parties invested in social conversation, the challenge becomes this: how do we curate and filter this information in order to influence these ambient streams? If Segal is right about this, too (he did predict augmented reality, after all), we may be trying to figure out the answer to this question for years to come.

Filed under  //   ambient streams   AR   augmented reality   Edo Segal   geolocation   real-time   social media   TechCrunch  

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