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rppl@springbox.com
Justin Clemens
I'm a pretty regular watcher of TED talks. They are almost without fail inspiring. Blaise Aguera y Arcas, the architect of Bing Maps, has my head spinning with ideas of how to use crowdsourced photos and real-time video mapping to promote the spaces I love.
RPPL
Mobile AR-baseed games like Gunman already blur the lines between fantasy and reality. Now Youme is getting ready to take surrealism to the next level by offering gamers (called "yous") the chance to control real-real world characters (referred to as "mes"). No, this isn't Gamer (or even Hard Target, for that matter) — it's a real social game, and the beta is set to launch in mid-2010. Is the world ready?
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RPPL
Augmented reality is clearly the buzz word of 2010 and seems to hold many opportunities for social brands. The addition of this technology to the marketplace will surely increase engagement, elevate emotional brand ties and enable brands to create deeper connections with their customers. Read one writer's thoughts on how augmented reality will change the world as we know it here.
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RPPL
Over at TechCrunch, guest author Edo Segal has written a great post about ambient streams. Sci-fi lingo aside, Segal suggests a world where realtime web, published information, geolocation data and social communications engulf us in truly immersive experiences.
For companies, marketers or other parties invested in social conversation, the challenge becomes this: how do we curate and filter this information in order to influence these ambient streams? If Segal is right about this, too (he did predict augmented reality, after all), we may be trying to figure out the answer to this question for years to come.
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