Google Is Now the 2nd Most Valuable Brand On Earth
If this post speaks the truth, it means the biggest web presence in the world is also the most valuable born-digital brand on the planet. Yay?
We collect the best social media expertise available online. Enjoy.
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February
27,
2010
Posted by:
RPPL
RPPL
February
19,
2010
Posted by:
Cody G
Cody G
Skittles Continues To Impress
Yet another interesting social offering from Twitter is "Mob the Rainbow." The first mobbing effort was initiated via Facebook and called fans to shower an unsuspecting meter maid with love in the form of printed and hand delivered Valentines. More than 40K fans participated, and the delivery of their love notes by a Skittles cupid was documented in a web video. I'm eagerly awaiting the next mobbing...
Comments [1]
February
10,
2010
Posted by:
RPPL
RPPL
More Social Bowl Stats
Earlier this week, we posted about Brand Bowl. Not only did folks rank Super Bowl brands socially this year - we also saw marketer's significantly shift their Super Bowl ad dollars to social media. Take a look at how some big brands utilized the social sphere to get more bang for their Super Bowl buck here.
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February
8,
2010
Posted by:
RPPL
RPPL
Hulu AdZone: Game On!
Miss any Super Bowl XLIV commercials last night? Don't sweat it. Hulu has gathered every highlight reel from advertising's biggest event in one spot for you. From HomeAway's epic Hotel Hell Vacation to Doritos' Snack Attack Samurai, get up to speed at Hulu AdZone.
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February
6,
2010
Posted by:
RPPL
RPPL
Waste Management Goes Social
Larry O'Donnell is willing to get his hands dirty in order to change the way we think about trash. The COO of Waste Management, Larry has become the face of a social media effort that includes more than just heavy promotion of the company's Facebook fan page. O'Donnell also stars in the premiere of Undercover Boss, a new primetime CBS series making its debut after Super Bowl XLIV tomorrow night where execs walk a mile in their employees' shoes. Is the dawn of a new era in corporate accountablility, an ultra-savvy green PR campaign or just more social marketing garbage? Let us know what you think in the comments.
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February
4,
2010
Posted by:
RPPL
RPPL
Spotlight on Skittles: Experience the Rainbow
We're loving the new Skittles.com site care of Big Spaceship. Between the quirky shareable content and the microsite created out of FirstBorn that pulls in YouTube videos of fans pitching and/or catching Skittles (and did we mention places the videos side by side so that they interact with each other) - the whole experience is pretty awesome stuff if you ask us.
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January
20,
2010
Posted by:
RPPL
RPPL
Dept of Fannovation - Submit ideas to improve the NCAA fan experience
Coke Zero and ad agency Crispin Porter + Bogusky unite to create the Dept of Fannovation - a social site that prompts NCAA followers for ways they can improve the fan experience. In addition to inviting folks to submit their own ideas for a chance to win big, the contest site (built on Posterous, clearly one of our faves) gives the audience some suggestions and invites them to download a brief.
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January
13,
2010
Posted by:
RPPL
RPPL
What's a Wine, Beer or Booze Brand To Do?
Interesting insight on how brands with social legal constraints - in this example, wine, beer and booze companies - can still engage users and build their social fan bases.
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December
15,
2009
Posted by:
RPPL
RPPL
Spotlight on Starbucks Love Project
Last week, Starbucks and (RED) came together to celebrate the year's donations with a global singalong of The Beatles "All You Need Is Love." Now, visitors are invited to join the cause and upload their own versions of the tune or add drawings to the site's Love gallery. For each contribution, Starbucks will donate $.05 to the Global Fund to fight AIDS in Africa Sounds pretty good to us!
Comments [0]
December
3,
2009
Posted by:
RPPL
RPPL
Upcoming Facebook changes: 7 things brands need to know
How will the new Facebook developments affect your brand page? Find out here...
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