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RPPL
This interesting and very well executed social campaign focuses on the journey of a group of global influencers as they climb Mt. Kilimanjaro to raise awareness of the clean water crisis. Visit the microsite where you can explore their journey and make a donation - or follow the campaign on Facebook and Twitter. We like.
RPPL
Pepsi grabbed our attention with its recent decision to forego traditional Super Bowl ad spend and focus on Pepsi Refresh. Now with the news that Coca-Cola and Unilever have chosen to focus on communities in lieu of campaigns, we believe we're starting to see an industrywide sea change in attitude toward social media. In the words of Prinz Pinakatt, Coca-Cola's interactive marketing manager for Europe: "“We would like to place our activities and brands where people are, rather than dragging them to our platform.” Makes sense to us.
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RPPL
Last week, Starbucks and (RED) came together to celebrate the year's donations with a global singalong of The Beatles "All You Need Is Love." Now, visitors are invited to join the cause and upload their own versions of the tune or add drawings to the site's Love gallery. For each contribution, Starbucks will donate $.05 to the Global Fund to fight AIDS in Africa Sounds pretty good to us!
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RPPL
Sweet Haagen-Dazs case study - no pun intended.
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RPPL
Rumor has it Brammo Enertia powercycles are shockingly efficient, and Crispin Porter + Bogusky have set out to prove it with Shocking Barack. Like our Adopt a Mini campaign for Dell, Shocking Barack plugs a few social media platforms (in this case, Twitter and Google Maps) into a 1-page microsite that embodies efficiency.
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RPPL
Twacy.org is more than just a campaign microsite: it's the hub of a micro-MOVEMENT.
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RPPL
A little older, but still a good case study for marketers about clever messaging (and why being subtle can sometimes prove to strengthen a campaign).
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RPPL
New Monopoly campaign from Tribal DDB London integrates Google Earth with interactive game play. Sweet!
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