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RPPL
A new study released by Edelman shows that the number of people who view their friends as a credible source of information about a company dropped by almost half in 2 years. This finding shakes the very core of the social marketing philosophy and has us wondering - could it be true? Or is this simply a testament to the growing consumer skepticism towards Marketing in general? AdAge shares some interesting musings here.
RPPL
The Super Bowl got the social treatment with Brand Bowl 2010. A ranking based on the number of tweets about an ad and if the opinion was popular or negative, Brand Bowl gave those that placed ads in the big game an idea of how their marketing was doing in the social sphere. Not surprising, Doritos, which ran five user-generated ads and had a large social media push before the game, came out on top.
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RPPL
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RPPL
An interesting contest launching this fall, care of Charmin.
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RPPL
A case study of how Best Buy is using social networking to be transparent with their customer service.
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RPPL
Check out YourVersion and Fast Flip for Google Labs. Let the consumption begin!
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RPPL
RPPL
V Australia's robust Twitter campaign/contest to promote an airfare deal between LA and Sydney moves back home for its second installment.
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RPPL
RPPL
This might as well be our new social media mantra: "Technology is changing your customer, and your customer will change your company."
Read more to find out what Forrester's CEO thinks other CEOs need to know about today's consumer.
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