RPPL - Filed under 'consumer engagement'

July 27, 2010

Posted by:

Justin Clemens

The 'M' Doesn't Stand for Metrics

Forbes surveyed 300 CMOs at businesses with more than $500M in annual revenues about customer engagement. CMOs clearly understand that it's important to engage with your customers these days — 67% said is was "very important" and 30% said it was "somewhat important." However, they don't seem to understand the metrics behind engagement yet — 17% said "marketing and sales costs" are their primary means of measurement while 10% said they use "social media activity" as their gauge.

Meaning, more CMOs use their ad spend on engagement to measure success instead of actual customer engagement.

Filed under // ad spend CMO consumer engagement Forbes infographics information economy social media

Comments [0]

February 9, 2010

Posted by:

RPPL

How Much Do Consumers Really Trust Their Friends?

A new study released by Edelman shows that the number of people who view their friends as a credible source of information about a company dropped by almost half in 2 years. This finding shakes the very core of the social marketing philosophy and has us wondering - could it be true? Or is this simply a testament to the growing consumer skepticism towards Marketing in general? AdAge shares some interesting musings here.

Filed under // consumer engagement peer reviews studies trust

Comments [1]

February 9, 2010

Posted by:

RPPL

The Super Bowl Gets Social

The Super Bowl got the social treatment with Brand Bowl 2010. A ranking based on the number of tweets about an ad and if the opinion was popular or negative, Brand Bowl gave those that placed ads in the big game an idea of how their marketing was doing in the social sphere. Not surprising, Doritos, which ran five user-generated ads and had a large social media push before the game, came out on top.

Filed under // Brand Bowl consumer engagement social media social networking Super Bowl Twitter

Comments [0]

November 3, 2009

Posted by:

RPPL