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Neil Petty
In addition to the slew of campaigns this summer that will capture your "moment of awesome" via UGC, Sperry Top-Sider has added its contest, The Good Life. Upload a photo of yourself having fun by the sea and you're in the running for a new pair of boat shoes.
Randall Elliott
Toyota's auto-biography Facebook app shares your story. This is a great example of a company leveraging their brand value to create user-generated content on an existing social network. It's not only a fun way for customers to share stories but also helps Toyota build a library of testimonials, photos and other data. Of course, for this to be effective you must have a brand that people gush about.
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Justin Clemens
OK Go, masters of self promotion and the viral video, are taking their game to the next level. Tied into their latest (soon to be viral) video is a Facebook contest titled, "My 'Friends' Are Cooler Than Your 'Friends'." AdFreak gives the details:
The video points to Facebook, where (once you consent to receive promotional e-mails from the band) you can get a secret download link. You're then encouraged to download the video, upload it to your own Facebook page, and get people to comment on it. If your version gets the most comments (likes count as half) by June 30, you win an engraved iPad preloaded with OK Go's music and some random stuff they find amusing.
By joining their separate social media markets — connecting their YouTube viewers to their Facebook fans and turning those fans into e-mail subscribers — OK Go are learning to play with the big boys.
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Randall Elliott
Explore Chicago, the city of Chicago's official tourism site, is running a contest to win two tickets to Chicago for your very own day off. Partnering with Foursqaure, when players (and non-players) check-in at the five required locations they earn Chicago's "On Location" badge.
Explore Chicago has been very forward thinking with social location-based services, launching three custom badges of their own and having a dedicated landing page for all things games and social media.
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Hawk Thompson
To say the Gulf Coast oil spill has polluted BP's social brand is an understatement. On Twitter alone, the unofficial BP Global PR account has already caused enough of a stir to make Newsweek jealous.
Greenpeace, on the other hand, is focusing its energy on refining BP's public image in light of current events. To fuel its Tar Sands campaign, Greenpeace is holding a logo competition to rebrand the oil company. And if engagement levels are an accurate gauge of public sentiment, it appears the nonprofit's contest has tapped into a pretty deep well of outrage.
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Hawk Thompson
Hey, young lions: the brief for the YouTube Cannes Lions 48 Hour Ad Contest will be released in T-minus 50 minutes. You will then have 2 days to create and submit the video that could be your ticket to France and a career in advertising. So clear your calendar, brew a fresh pot and get crackin', hotshot.
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Hawk Thompson
That's what AutoTrader.ca's "Cliff Your Ride" UGC Contest wants to know. If you win, you and the rest of the world get to watch on April 29 as your beater goes bye-bye Thelma and Louise-style (you'll also get $30k to put toward a new ride). We're pretty sure Ken Carter would approve.
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RPPL
Coke Zero and ad agency Crispin Porter + Bogusky unite to create the Dept of Fannovation - a social site that prompts NCAA followers for ways they can improve the fan experience. In addition to inviting folks to submit their own ideas for a chance to win big, the contest site (built on Posterous, clearly one of our faves) gives the audience some suggestions and invites them to download a brief.
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RPPL
An interesting contest launching this fall, care of Charmin.
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RPPL
Great UGC (user generated content) contest idea in support of Mad Men. Participation is not only fun, but could win you a walk-on role in the drama's next season. Don Draper would approve.
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