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Cody G
Yet another interesting social offering from Twitter is "Mob the Rainbow." The first mobbing effort was initiated via Facebook and called fans to shower an unsuspecting meter maid with love in the form of printed and hand delivered Valentines. More than 40K fans participated, and the delivery of their love notes by a Skittles cupid was documented in a web video. I'm eagerly awaiting the next mobbing...
Cody G
If you're a human, you've probably wondered what other people think of you. Well, now you can find out without risking awkwardness with friends. New social site failin.gs allows you to create a profile and invite people to leave anonymous constructive criticism about your character via your social networks. Sit back, brace yourself and let the honestly flow...
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Cody G
You've probably heard of a pretty awesome nonprofit out there called TED (Technology, Entertainment, Design) whose existence is devoted to bringing together people from these three worlds. The annual TED Conference is going on right now in Long Beach and features the likes of Temple Grandin, Sergey Brin and something pretty rad called a 'generative portrait.' For live coverage of the event and more about TED, you can check out the TED channel on Mashable or dive into this website. Pretty cool stuff if you ask me.
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RPPL
Earlier this week, we posted about Brand Bowl. Not only did folks rank Super Bowl brands socially this year - we also saw marketer's significantly shift their Super Bowl ad dollars to social media. Take a look at how some big brands utilized the social sphere to get more bang for their Super Bowl buck here.
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RPPL
We're loving the new Skittles.com site care of Big Spaceship. Between the quirky shareable content and the microsite created out of FirstBorn that pulls in YouTube videos of fans pitching and/or catching Skittles (and did we mention places the videos side by side so that they interact with each other) - the whole experience is pretty awesome stuff if you ask us.
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RPPL
Big iPhone? Maybe. What do you think about Apple's big announcement today?
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RPPL
Looking for trends tailored to your locale? Twitter continues to enhance their geolocation offerings by adding this feature. If you don't see your home town on the list yet, don't worry - Twitter is said to be working on expanding the number of supported cities. Let us know if you've enjoyed taking advantage of this new feature!
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RPPL
Augmented reality is clearly the buzz word of 2010 and seems to hold many opportunities for social brands. The addition of this technology to the marketplace will surely increase engagement, elevate emotional brand ties and enable brands to create deeper connections with their customers. Read one writer's thoughts on how augmented reality will change the world as we know it here.
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RPPL
This interesting and very well executed social campaign focuses on the journey of a group of global influencers as they climb Mt. Kilimanjaro to raise awareness of the clean water crisis. Visit the microsite where you can explore their journey and make a donation - or follow the campaign on Facebook and Twitter. We like.
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RPPL
Already one of the next big things in 2010 - 3D content is coming your way, this time on the small screen. Here are 5 YouTube experiences you don't want to miss. PS, bring your 3D glasses.
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