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RPPL
Coke Zero and ad agency Crispin Porter + Bogusky unite to create the Dept of Fannovation - a social site that prompts NCAA followers for ways they can improve the fan experience. In addition to inviting folks to submit their own ideas for a chance to win big, the contest site (built on Posterous, clearly one of our faves) gives the audience some suggestions and invites them to download a brief.
RPPL
Over the years, Domino's Pizza has received some harsh criticism for delivering what some people feel is sub-par product. But instead of trying to cover up the negative feedback, they decided to embrace it in a socially savvy way as part of a $75 million advertising blitz.
The Pizza Turnaround is a true testament to the real power of crowdsourcing and, ultimately, a great example of how social media can deliver serious ROI. After all, the only way to find out whether Domino's successfully reinvented its pizza from the crust up is to buy it and taste for yourself, right?
Kudos to Crispin, Porter + Bogusky on a job well done.
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RPPL
Crispin, Porter + Bogusky come up with another inventive (and socially savvy) way to promote its intern program. Good stuff!!
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RPPL
Rumor has it Brammo Enertia powercycles are shockingly efficient, and Crispin Porter + Bogusky have set out to prove it with Shocking Barack. Like our Adopt a Mini campaign for Dell, Shocking Barack plugs a few social media platforms (in this case, Twitter and Google Maps) into a 1-page microsite that embodies efficiency.
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