RPPL - Filed under 'crowdsourcing'

March 1, 2010

Posted by:

Neil Petty

Pepsi Refresh Re-Opens for Ideas Today

Speaking of Hawk T's article about Kickstart and crowdsourcing, Pepsi Refresh opened up idea submissions today. With 1,095 ideas already in the pot itching for a piece of that $1,300,000 pie, there's no telling what the number will be in 31 days.

Filed under // PepsiRefresh Crowdsourcing

Comments [2]

March 1, 2010

Posted by:

Hawk Thompson

Watch Me Kickstart

Six months ago, Kickstarter got us excited about the potential of crowdsourcing startup funds. Now Michael Galinsky and his colleagues at Rumur have shown us the awesome power of the Kickstarter Effect, raising $25k for their Battle of Brooklyn project in just 30 days. Which begs the question: will 2010 be the year crowdsourcing kicks into overdive?

Filed under // Battle of Brooklyn crowdsourcing Kickstarter Michael Galinsky Rumur startups The Kickstarter Effect

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February 12, 2010

Posted by:

Hawk Thompson

Steal Your Facebook Marketing Strategy

According to the Atlantic Monthly, the Grateful Dead as an organization was ahead of its time when it came to growing tightly knit fan communities, crowdsourcing solutions and mastering strategic improvisation. In a way, you could say Jerry Garcia and company were the forefathers of social marketing and commerce.

Tailor-made for the information economy, the Dead's business model is built around the correlation between familiarity and value. The ideas behind the band's model (which might as well have been ripped from the pages of Chris Anderson's latest book) can be summed up in a few core tenets:

Engage and reward your most loyal fans
Raise demand by giving some of your product away
Make a profit through freemium goods and services

John Perry Barlow, Dead lyricist and internet guru, sums up the band's value prop nicely:

"Here’s the thing: if I give my song away to 20 people, and they give it to 20 people, pretty soon everybody knows me, and my value as a creator is dramatically enhanced."

Makes sense to us. After all, if you want to get your friends and fans to follow you around (and buy your stuff), who better to look to for advice than the Dead?

Filed under // Atlantic Monthly Chris Anderson community crowdsourcing freemium Grateful Dead information economy Jerry Garcia John Perry Barlow social commerce social marketing

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January 20, 2010

Posted by:

RPPL

Need Inspiration? Get Humble Pied.

Advice from your peers does more than just remind you you're not alone — it inspires you to take action, knowing others have done the same and succeeded.

Humble Pied crowdsources that kind of inspiraton for designers simply and elegantly by asking top creative minds to answer one question via video chat: if you had one piece of advice for fledgling creatives, what would it be? 9 times out of 10, the answer is a revelation.

Filed under // crowdsourcing design Humble Pied social media Tinychat video

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January 19, 2010

Posted by:

RPPL

Social Life: The Copenhagen Wheel Project

Funny how social technology tends to get pigeonholed as a purely digital phenomenon. Many of us rely on social media to make our lives better online, but offline much of the integration we see is only memorable for its novelty.

The bright minds at MIT's SENSEable City Lab aim to help change all that with the Copenhagen Wheel Project. The Project revolves around the Copenhagen Wheel, a device that captures and stores the energy and data generated from cycling. In short, it transforms your average ten speed into a hybrid e-bike. Your smartphone, laptop or PC can lock and unlock the device, enabling you to access and share stored information with your friends (or your city) across your social platforms of choice.

Technologies like the Copenhagen Wheel make it possible for us to crowdsource geolocational usage patterns, energy consumption habits anad other potentially beneficial environmental data. To us, it's the kind of innovation that can do wonders for our collective social life.

Filed under // crowdsourcing data e-bike environment geolocation hybrid MIT SENSEable City Lab social media The Copenhagen Wheel Project

Comments [0]

January 5, 2010

Posted by:

RPPL

Follow Your Dreams (and Everyone Else's, Too)

Crowdsource new ways to dream, plan and achieve your goals with mySomeday.

Filed under // crowdsourcing mySomeday social media

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December 22, 2009

Posted by:

RPPL

How Domino's Pizza Ate Humble Pie to Save Its Brand

Over the years, Domino's Pizza has received some harsh criticism for delivering what some people feel is sub-par product. But instead of trying to cover up the negative feedback, they decided to embrace it in a socially savvy way as part of a $75 million advertising blitz.

The Pizza Turnaround is a true testament to the real power of crowdsourcing and, ultimately, a great example of how social media can deliver serious ROI. After all, the only way to find out whether Domino's successfully reinvented its pizza from the crust up is to buy it and taste for yourself, right?

Kudos to Crispin, Porter + Bogusky on a job well done.

Filed under // CP + B crowdsourcing Domino's Pizza social media

Comments [1]

September 24, 2009

Posted by:

RPPL

Brands In Public: Brilliance or Blackmail?

Squidoo's Brands in Public experiment aggregates public conversations around Dell and other major brands. While this kind of monitoring is nothing new,this is Seth Godin we're talking about here. Stay tuned....

Filed under // big brands Brands In Public crowdsourcing Seth Godin Squidoo

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September 18, 2009

Posted by:

RPPL