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June 14, 2010
Posted by:
 Hawk Thompson
 

It Just Got A LOT Easier to Get Shown at the Gugg

Back in the day, artists were anti-social (i.e. Matt Saracen's mentor in this season's Friday Night Lights). Then along came Saatchi. Now we have Work of Art. And that, friends, is the either the decline or the rebirth of contemporary art in a nutshell (depends on who you talk to, really).

With YouTube Play: A Biennial of Creative Video, Guggenheim is betting it's the latter. And best believe that with the reputations of curators like Nancy Spector on the line, the stakes are high. Will crowdsourcing be kinder to the Gugg than Vegas was? We'll find out on 10/21. Save the date.

Filed under  //   contemporary art   crowdsourcing   Gugg   Guggenheim   modern art   Saatchi   social media   video   Work of Art   YouTube  

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June 8, 2010
Posted by:
 Neil Petty
 

Boomshakalaka: NBA Jam Facebook Page Crowdsources Catch Phrases

Remember NBA Jam? It's the classic basketball video game accompanied by an announcer that would yell catch phrases like, "He's on fire!" and "Boomshakalaka!" upon dunks and shots. The newest version is coming out for the Wii, and the EA team is using Facebook to create buzz.

On the NBA Jam Facebook page, you'll find a "Boomshakalaka" tab where people that Like NBA Jam on Facebook can vote on which new catch phrases will end up in the game. Check out the bracket, where you can hear sound clips and find how well phrases like "Bow to your sensei" and "Oh, that's gonna wake up the baby" are performing.

Filed under  //   crowdsourcing   Facebook   gaming   NBA Jam   social gaming   social marketing   video games  

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May 27, 2010
Posted by:
 Hawk Thompson
 

Greenpeace Wants You to Help Redesign BP's Logo

To say the Gulf Coast oil spill has polluted BP's social brand is an understatement. On Twitter alone, the unofficial BP Global PR account has already caused enough of a stir to make Newsweek jealous.

Greenpeace, on the other hand, is focusing its energy on refining BP's public image in light of current events. To fuel its Tar Sands campaign, Greenpeace is holding a logo competition to rebrand the oil company. And if engagement levels are an accurate gauge of public sentiment, it appears the nonprofit's contest has tapped into a pretty deep well of outrage.

Filed under  //   BP   BP Global PR   contests   crowdsourcing   green   Greenpeace   Gulf Coast oil spill   social media   Tar Sands  

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May 11, 2010
Posted by:
 Hawk Thompson
 

Swipely Shows You Everything but the Money

Blippy may have slipped up when it decided to share too much information with the internet (sound like anyone we know?). But Swipely plans to keep both feet on the ground by focusing on what you buy and where you buy it, opening up plenty of possibilities for location-based deals, group coupons and social shopping in general. Think monetization without the money shot.

Filed under  //   Blippy   crowdsourcing   group coupons   location-based   monetization   social media   social shopping   Swipely  

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May 5, 2010
Posted by:
 Neil Petty
 

Crowdsourcing Meets Art and Music: The Johnny Cash Project

The Johnny Cash Project is a website that is currently calling upon people to submit a drawing of Cash. Each photo will be used in an upcoming video for the song "Ain't No Grave". Keep an eye on this one to find out how each of the parts of the whole get shared independently down the line.

Filed under  //   art   crowdsourcing   music  

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April 30, 2010
Posted by:
 Hawk Thompson
 

The Snapshot Heard 'Round the World

Big plans this Sunday? Whatever they are, the New York Times hopes you'll have your camera handy to help capture what could the most compelling shared moment in time since this one.

Filed under  //   CNN   crowdsourcing   images   mosaic   New York Times   photography   photomosaic  

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April 13, 2010
Posted by:
 Hawk Thompson
 

Tell Your Own Google Search Stories

Remember Parisian Love, the heartstring-tugging Super Bowl XLIV ad that made the world appreciate solid copywriting for one brief, shining moment? Now you can create your own. And if it's good enough, it might even see some action at the big game next year.

Way to turn the internet into your your ad agency, Google. AGAIN.

Filed under  //   crowdsourcing   Google   Google Search Stories   Super Bowl   YouTube  

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March 30, 2010
Posted by:
 Neil Petty
 

Are You The World's Greatest Salesperson? Sell A Brick To Ogilvy.

A smooth use of viral video and crowdsourcing, Ogilvy has produced a contest challenging people to create a video of their persuasion to sell a red brick. The winner goes to Cannes and gets a three month fellowship with Ogilvy.

Filed under  //   crowdsourcing   Ogilvy   YouTube  

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March 1, 2010
Posted by:
 Neil Petty
 

Pepsi Refresh Re-Opens for Ideas Today

Speaking of Hawk T's article about Kickstart and crowdsourcing, Pepsi Refresh opened up idea submissions today. With 1,095 ideas already in the pot itching for a piece of that $1,300,000 pie, there's no telling what the number will be in 31 days. 

Filed under  //   PepsiRefresh    Crowdsourcing  

Comments [2]

March 1, 2010
Posted by:
 Hawk Thompson
 

Watch Me Kickstart

Six months ago, Kickstarter got us excited about the potential of crowdsourcing startup funds. Now Michael Galinsky and his colleagues at Rumur have shown us the awesome power of the Kickstarter Effect, raising $25k for their Battle of Brooklyn project in just 30 days. Which begs the question: will 2010 be the year crowdsourcing kicks into overdive?

Filed under  //   Battle of Brooklyn   crowdsourcing   Kickstarter   Michael Galinsky   Rumur   startups   The Kickstarter Effect  

Comments [2]