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April 23, 2010
Posted by:
 Neil Petty
 

Twitter Doesn't Have the Most Traffic, but it Does Make You Move

A cool article by Fast Company noted that while Twitter rests in third place for the most traffic (based on social networking sites), it is geared to make physical reactions from its users. Isn't that what matters most? Via Addy Dugdale:

The funny thing about social media networks is that, each time a new one starts off, no one quite gets it--in some cases, not even the folks who started the damn things up. Of all the supersized networks--Facebook, MySpace, and LinkedIn--Twitter is the last to answer the question, "What's it for?" Well, it's for communicating 140-character messages. "And?"

And drive physical people to physical places. Business. And at the end of the day, that might prove far more valuable than virtual clicks.

Filed under  //   experiential   Facebook   Twitter  

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January 15, 2010
Posted by:
 RPPL
 

Does Blippy Have Social Shopping in the Bag?

Now more than ever, monetization is on everyone's social marketing radar. While some continue to debate the pros and cons of experiential vs. transactional, others have built smart business models around the inevitable merging of these two worlds.

Add Blippy to the latter category. Simply put, Blippy is a real-time social platform answers the question "What are you buying?" by enabling you to instantly share and talk about purchase information with your friends.

But is what you buy TMI? Scoble doesn't seem to think so. Keep in mind, not long ago people thought the same thing about the question "What are you doing?" — and we all know where that led us.

Filed under  //   Blippy   experiential   monetization   real-time   Scoble   social marketing   transactional  

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November 23, 2009
Posted by:
 RPPL
 

The Fight for the Future of Social Marketing

Now more than ever, social marketing experts are divided over how to use social media effectively. Purists embrace the experiential approach over all-out profiteering while pragmatists endorse transactional strategies, folding purchase paths into their campaigns more and more with varying degrees of success. Where do you stand on this issue?

Filed under  //   experiential   monetization   social marketing   social media   transactional  

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