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Gen Y

 
March 9, 2010
Posted by:
 Neil Petty

European Teens and Media Consumption

If you're going global, here's a helpful graph via the Forrester Consumer Market Research Blog. It appears that teens habitually engage in media consumption at the same times each day. Results vary per country, but it's a helpful graph for those looking to know when to launch content that engages younger audiences.

Filed under  //   Europe   Gen Y   media   social media  

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March 9, 2010
Posted by:
 Justin Clemens

Generation Next

The ever-elusive Millennial — hard to pin down, hard to sell to. But a new report by the Pew Research Center — Millennials: Confident. Connected. Open to Change. — might help you do just that. At 149 pages, it's a big read, but Netdiver has some high-level bullet points:

  • They embrace multiple modes of self-expression
  • They are more ethnically and racially diverse than older adults
  • They are more upbeat than their elders about their own economic futures
  • They have placed privacy boundaries on their social media profiles
  • They'll become the most educated generation
  • They sleep with their mobile phone
  • They love tattoos and body piercing

Chapter 4, Technology and Social Media, was very interesting. Of Millennials:

  • 75% have created a social networking profile
  • 29% check social networking sites several times a day
  • 26% check social networking sites once a day
  • Women are more likely to have a profile and use it more frequently
  • 32% have posted a message to an online profile in the last 24 hours

Filed under  //   Gen Y   research   social media   social networking  

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December 3, 2009
Posted by:
 RPPL

5 Ways to Use Google to Target Gen Y

Some great insights from McKenzie Lawton and Melanie Wong (who, incidentally, used Google Wave to collaborate on this article).

Filed under  //   Gen Y   Google   google wave  

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November 3, 2009
Posted by:
 RPPL

Young People Are Starting to Tweet More

Interesting post about Gen Y's tweeting habits. We knew they'd come around. :)

Filed under  //   Gen Y   Twitter  

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