The Hotlist Requires No Check-In
Enter The Hotlist, a way to automatically see what is going on through your connections on Facebook and Twitter. No check-in required. Now this I can sink my teeth into.
Enter The Hotlist, a way to automatically see what is going on through your connections on Facebook and Twitter. No check-in required. Now this I can sink my teeth into.
Branded content, geolocation, gaming mechanics — I promise I'm not just stringing together social media buzzwords. Brightkite announced that they're adding gaming mechanics to their badges. Brighkite states:
Once you get to level 1, you’ll find out how to get to level 2, and so on. The idea is that its fun to be rewarded for what you do, and your friends can quickly see the things that interest you.
The biggest reason to introduce levels to our badges was so stores, bars, restaurants and brands have a way to reward you, their customers. We think a business should reward all their loyal customers, not just one person. Expect to see a range of branded badges that are both fun to earn and also give you real world rewards as you hit different levels.
Mashable reports that Brighkite is already partnering with Starbucks, the CW, Visa, Sharpie, Redbook, McDonald’s and several other brands.
Adding gaming mechanics may be the push that get's Brightkite on par with Foursquare and Gowalla.
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LIVESTRONG, the Lance Armstrong Foundation, has teamed up with Gowalla to help build and engage their community. It will be interesting to see how many more non-profits leverage Gowalla and other check-in services.
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Fourwhere, which launched in March, integrates information from the big three location-based services. Your places and content from Gowalla, Yelp and Foursquare are conveniently pulled into Fourwhere.
As seen in the screenshot above, each listing has a little icon indicating which service the post originated from and to get more info on the user just clicks an avatar.
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A new feature, Twitter Places, now lets people tag their tweets from a number of locations. Users can also comb through all the tweets from any given location, as well as integrate it with Gowalla and Foursquare. Check it out.
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Gowalla, our friendly neighborhood competitor to Foursquare, has just made some big updates to their site. One of the biggest updates was adding branding features to the Trips functionality. Gowalla partnered with National Geographic and The Washington Post to show how branded Trips work.
New features include:
Now that you are in the know, start earning those digital pins.
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Looks like our social media superpowers are about to escalate the location wars to Defcon 1. Word on the streets is Facebook may roll out check-ins later this month, likely by attaching location to status updates. Not only that, but rumor has it Google Latitude may also reveal a check-in component in the near future.
Who will emerge victorious is anyone's guess. With only 3 million users or so to its name, Google Latitude is clearly the underdog in this battle; however, both opponents are bring enough user firepower to the table to all but obliterate the likes of Foursquare, Gowalla and the rest of the competition. Guess we'll just have to wait and see who unlocks the kraken.
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Let's be honest, shall we? The name "Google Local Business Center" was straighforward enough, but it didn't exactly unlock the flood gates.
One name change and a few functionality tweaks later, Google Places is open for business and ready to compete with Foursquare, Gowalla and every other location-based contender.
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Geolocation might be the next big thing. So what's the next, next big thing? Geolocation that effects your physical environment, location-based point-of-purchase. Walk by your favorite coffee shop and a coupon for a free muffin pops up on your phone or step into your hotel room and the AC is set to your perfect temperature. Welcome to the future.
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If Attention's ThingsThatAreAlsoLikeGowalla is any indicator, Foursquare is challenging Gowalla to a duel. Be on the lookout for Gowalla to unlock yo' mama, Foursquare.
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