Rohit Bhargava, author of Influential Marketing Blog, attended (and moderated) the Corporate Social Media Summit 2010 in NYC, and he had a few hot takeaways. Here are a few excerpts from the bullets in his post:
Social Media Strategy - Having a real business objective in mind such as converting new leads, or building awareness is important to help you create a strategy that can transcend which tools you happen to use.
Metrics/ROI/KPIs - Consider a combination of conversation analysis to demonstrate brand perception shift and harder online metrics like visits, time spent and content consumed. The other potential metric for much of social media could be an equivalency on the money that you might save by avoiding doing something that you replaced with social media.
Brand Ambassadors - Several brands at the summit were creating their own ambassador programs - something akin to an inside circle of influencers who are invited to have a deeper relationship with a brand typically through product trial, exclusive experiences or content creation.
Content Creation - The first idea mentioned in this category of content creation was along the lines of content curation - something I have written often about. Curation means taking content from across the web and bringing it together to position your brand as the one who sits above all of it. The second element of this content creation can be to amplify things your brand is already doing, such as an annual conferences or other gatherings.
Hawk Thompson
Neil Petty
RPPL
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