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June 1, 2010
Posted by:
 Randall Elliott
 

Loopt Star Leverages Game Mechanics

Loopt is leveraging game mechanics in an effort to grow and drive its user base. With Loopt Star friends are able to check in, earn points and unlock special discounts. 

Using game mechanics can be a successful way for businesses, particularly in the service and retail industry, to increase awareness. Loopt Star's adoption of a leader-board can draw more friends into the fold — when friends see the posts within their own social networks often times they want to join in the competition.

Loopt has also opened up the use of these gaming mechanics to brand partners like The Gap, Universal Music Group, Starbucks and Stanford University to name a few. Check out UMG's Amplified campaign to see this brand partnering in action.

Filed under  //   big brands   casual gaming   game mechanics   gaming   Loopt   Loopt Star   social gaming   social networking  

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January 29, 2010
Posted by:
 RPPL
 

Check-In Wars: Facebook Gears Up for Battle

Foursquare, Gowalla, Loopt, Yelp — you've been put on notice. Facebook is checking into check-in services, and plans to offer them by EOY 2010. Question is, will potential users have "checked out" by then?

Filed under  //   check-in services   Facebook   Foursquare   Gowalla   Loopt   mobile   social media   Yelp  

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January 27, 2010
Posted by:
 RPPL
 

Loopt Goes Hard with New Check-In Specials

According to TechCrunch, Loopt is about to expand its location-based services by offering check-in specials through a new app and Facebook. What will set Loopt apart from Foursquare, Gowalla and Yelp? Time-sensitive offers, group check-ins and more customizable deals, for starters.

Filed under  //   apps   Facebook   Foursquare   geolocation   Gowalla   location-based   Loopt   mobile   Yelp  

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