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January 15, 2010
Posted by:
 RPPL

Does Blippy Have Social Shopping in the Bag?

Now more than ever, monetization is on everyone's social marketing radar. While some continue to debate the pros and cons of experiential vs. transactional, others have built smart business models around the inevitable merging of these two worlds.

Add Blippy to the latter category. Simply put, Blippy is a real-time social platform answers the question "What are you buying?" by enabling you to instantly share and talk about purchase information with your friends.

But is what you buy TMI? Scoble doesn't seem to think so. Keep in mind, not long ago people thought the same thing about the question "What are you doing?" — and we all know where that led us.

Filed under  //   Blippy   experiential   monetization   real-time   Scoble   social marketing   transactional  

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November 23, 2009
Posted by:
 RPPL

The Fight for the Future of Social Marketing

Now more than ever, social marketing experts are divided over how to use social media effectively. Purists embrace the experiential approach over all-out profiteering while pragmatists endorse transactional strategies, folding purchase paths into their campaigns more and more with varying degrees of success. Where do you stand on this issue?

Filed under  //   experiential   monetization   social marketing   social media   transactional  

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November 20, 2009
Posted by:
 RPPL

Paid Twitter Accounts Slated to Debut in 2009

Word on the street is that there will still be free Twitter accounts, but the commercial option will feature feedback, analytics and more. Details here.

Filed under  //   monetization   social media   social networking   Twitter  

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November 17, 2009
Posted by:
 RPPL

This Celeb Tweet Was Brought to You by....

Thanks to in-stream advertising services like Ad.ly, enterprising celebrities like Ashton Kutcher and Perez Hilton are selling their tweets to the highest bidder. But will their followers go for it, or will they unfollow?

Filed under  //   Ad.ly   advertising   monetization   social media   social networking   tweets   Twitter  

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