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July 20, 2010
Posted by:
 Hawk Thompson
 

Shop Shop 'til You Drop. Shop Shop Never Stop.

Stitch together select swatches of Habbo, Farmville and Second Life and you have PopSugar's Retail Therapy. A new social fashion game, Retail Therapy allows users to create online boutiques where they can sell virtual goods to their friends from real brands like Topshop and Diane Von Furstenberg. While the monetization potential for participating brands is substantial, we'll see whether this gaming model splits at the seam or holds up over the long haul. 

Filed under  //   Diane Von Furstenberg   Farmville   Habbo   haul videos   monetization   PopSugar   Retail Therapy   Second Life   social gaming   social shopping   Topshop  

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May 11, 2010
Posted by:
 Hawk Thompson
 

Swipely Shows You Everything but the Money

Blippy may have slipped up when it decided to share too much information with the internet (sound like anyone we know?). But Swipely plans to keep both feet on the ground by focusing on what you buy and where you buy it, opening up plenty of possibilities for location-based deals, group coupons and social shopping in general. Think monetization without the money shot.

Filed under  //   Blippy   crowdsourcing   group coupons   location-based   monetization   social media   social shopping   Swipely  

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April 21, 2010
Posted by:
 Hawk Thompson
 

Facebook: Lite's out

As of today, Facebook Lite is no more. Although it's not yet been made clear why Facebook shut the power off, it appears the decision was based on two key factors: performance issues and monetization opportunities. Who do you think will be affected most by Facebook's move?

Filed under  //   Facebook   Facebook Lite   monetization   social networking  

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April 13, 2010
Posted by:
 Neil Petty
 

Promoted Tweets Coming Soon to Twitter.com

Twitter is about to start making moves soon. The strategy is the "promoted tweet" — whenever someone searches Twitter.com with a keyword, they will see an ad at the top of their results stream. Advertisers pay for the keywords — some of the first will include Best Buy, Virgin America, Bravo and Starbucks. Mobile apps won't be affected so far though.

Filed under  //   ads   monetization   Twitter  

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January 15, 2010
Posted by:
 RPPL
 

Does Blippy Have Social Shopping in the Bag?

Now more than ever, monetization is on everyone's social marketing radar. While some continue to debate the pros and cons of experiential vs. transactional, others have built smart business models around the inevitable merging of these two worlds.

Add Blippy to the latter category. Simply put, Blippy is a real-time social platform answers the question "What are you buying?" by enabling you to instantly share and talk about purchase information with your friends.

But is what you buy TMI? Scoble doesn't seem to think so. Keep in mind, not long ago people thought the same thing about the question "What are you doing?" — and we all know where that led us.

Filed under  //   Blippy   experiential   monetization   real-time   Scoble   social marketing   transactional  

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November 23, 2009
Posted by:
 RPPL
 

The Fight for the Future of Social Marketing

Now more than ever, social marketing experts are divided over how to use social media effectively. Purists embrace the experiential approach over all-out profiteering while pragmatists endorse transactional strategies, folding purchase paths into their campaigns more and more with varying degrees of success. Where do you stand on this issue?

Filed under  //   experiential   monetization   social marketing   social media   transactional  

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November 20, 2009
Posted by:
 RPPL
 

Paid Twitter Accounts Slated to Debut in 2009

Word on the street is that there will still be free Twitter accounts, but the commercial option will feature feedback, analytics and more. Details here.

Filed under  //   monetization   social media   social networking   Twitter  

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November 17, 2009
Posted by:
 RPPL
 

This Celeb Tweet Was Brought to You by....

Thanks to in-stream advertising services like Ad.ly, enterprising celebrities like Ashton Kutcher and Perez Hilton are selling their tweets to the highest bidder. But will their followers go for it, or will they unfollow?

Filed under  //   Ad.ly   advertising   monetization   social media   social networking   tweets   Twitter  

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