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Randall Elliott
As Groupon gains more popularity, now valued at more than $1 billion, big brands like the Gap see value in partnerships. I wonder if the ROI on partnerships like these is higher than banner ads and other forms of demand-generation. What do you think?
Hawk Thompson
Remember Coca-Cola's Happiness Machine? Yeah it was a fun idea, but who did it help in the end (besides a few lucky students)?
The Dream Machine, on the other hand, is all about Performance with Purpose. It's also a symbol of PepsiCo's new partnership with Waste Management (another socially active company), launched just in time to celebrate Earth Day.
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RPPL
Wondering if you're missing anything on MySpace these days? Learn more about what the future looks like for the first mainstream social network.
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RPPL
RPPL
BingTweets launches to combine Bing search with Twitter search and trending topics.
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