Building A Network in Real Time

I've been talking a lot about Google Buzz, but when you work in social media and Google announces that they've created a new social network, you tend to pay attention. Digg co-founder Kevin Rose has a great expliantion of why Google needs Buzz:
And I think he's right. A lot of this has to do with Google's push into real-time search. Thus far Google has been forced to use third-party entries for their real-time search results and Google wants to keep a slice of that pie for themselves. But in the rush to get that piece of pie and in the rush to create an entire social network quickly, Google has stumbled a bit and has had to make changes and apologize. But the end result — ownership of real-time search — might very well be worth it in the long run.









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