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Randall Elliott
As Groupon gains more popularity, now valued at more than $1 billion, big brands like the Gap see value in partnerships. I wonder if the ROI on partnerships like these is higher than banner ads and other forms of demand-generation. What do you think?
Justin Clemens
We're all about telling you how to improve your social media use here at rppl. Business Week took it from the oposite angle and is laying out the Six Social Media Sins. A bit basic, but they're good reminders of what not to do:
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Justin Clemens
Facebook has positioned itself as the dominant player in the social media game, and recently released data only proves that fact out more. Facebook continues to grow at a neck-break speed while most other social media outlets have started to top off or shrink.
Some interesting info collected about Facebook users in the same study:
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Justin Clemens
Social media and ROI: two things that should be very important to every business. From Social Media Today:
As social media becomes more of a mainstream fixture, there’s not surprisingly growing discussion about success and how it can be measured. Within the business world, it’s all about the return on investment, or ROI.
Defining and tracking ROI in social media can be a bit tricky though.
The key is defining your goal upfront and tailoring your social media campaign to meet that goal. Do you want to build your brand, increase your sales or something else entirely? These things aren't mutually exclusive by any means, but knowing your primary goal will help shape your social media efforts and let you know what metrics you should be tracking.
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Justin Clemens
TechCrunch interviewed Virgin America, Comcast and Cisco about their social media use, and the companies had some interesting things to say.
There's a lot of insight into how social media changes a company internally, as well as how these companies have found success through social media. I think the key takeaways are:
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Justin Clemens
How much are your Facebook fans worth? $3.60, each. At least according the latest valuation by Virtue. So if your brand has 1 million Facebook fans, your page is worth $3.6 million dollars annually (in earned media).
Here's the equation they used to figure out the ROI:
1M impressions x 2 posts per day x 30 days = 60M impressions
60M impressions / 1000 x $5 CPM = $300,000 in earned media per month
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RPPL
A plethora of interesting ROI successes as a result of social media - enjoy.
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RPPL
Not only is his recently launched iPhone app and companion book selling briskly thanks to his well developed social presence, he has come up with a simple game using Amazon’s image upload feature to incentives sales and promotion. Looks like we could learn a thing or two from Chad Jarvis...
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