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#gettingstreamy at #SXSWi with @chrismessina

You may know Chris Messina (AKA Factory Joe) from his community advocacy via Citizen Agency, or from his more recent work with Google (in his words, the "Do No Evil Empire"). Well, this morning Messina briefed a packed ballroom, including a livestreaming Scoble, about Activity Strea.ms. I'm pretty sure his name will be synonymous with these generative structures (used by social networking giants like Facebook and MySpace) before long, too.

From minute one, Messina After revealing the connections between Facebook's News Feed and Tyler Durden's IKEA monologue in Fight Club, Messina gave us brief history of feeds:

  • 1999: RSS (title + link + description)
  • 2005: ATOM (title + link + summary + author + id + updated)
  • 2007: Activity Strea.ms (title + link + summary + author + id + updated + verb + object + target)

He then explained some of the ideas that inform Activity Strea.ms:

  • People don't just connect to each other: shared objects connect people to each other
  • Comments and activity add meaning to shared objects and the relationships that form around them

After that, Messina dug into lifestreams to add more context:

  • Lifestreams organize information like a mind does, constantly growing as new information arises
  • You retrieve information by content (metadata), not by category
  • The "now" line separates the past from the future
  • A narrative grows from this timeline showing people who you are
  • This information enables behavior mapping (i.e. Feltron's annual report)

All this might sound like too much info, but it's not. According to Messina, the solution to data overload is more data. More verbs and more objects. How to get them?

  • Ask why
  • Do your homework
  • Propose
  • Iterate
  • Interoperate

Whew. Questions? Ask @chrismessina. Comments? Right here, please. :)

Filed under  //   Activity Strea.ms   Chris Messina   Google   lifestream   RSS   social media   SXSWi  
Posted from Austin, TX

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